Thanks for visiting my page. My name is Bob Ferraz. I’m a Brazilian creative based in São Paulo, currently working as senior freelancer copywriter. My work reflects my interests in content, entertainment, social causes, technology and people. I believe that communication can go beyond advertising a product or service. It can be interesting and generate conversation. Because of this, I'm proud of seeing my work being part of conversations in some of the world's leading media, such as CNN, BBC, The Guardian, Fox Business, Forbes, Discovery Channel, Newsweek, Huffington Post, Telegraph, Fortune, El País, NHK, Wired, Fast Company and Contagious Magazine. Please, enjoy!
_education
> Master in Design and Visual Culture at IADE (Lisbon, Portugal)
> MBA Executive in Marketing at UFAL (Maceió, Brazil)
> Graduated in Advertising at IESP University (João Pessoa, Brazil)
_EXPERIENCE
- FULLTIME:
> BFerraz Agency (São Paulo, Brazil)
> Suno Creators (São Paulo, Brazil)
> AKQA (São Paulo, Brazil)
> NBS (Rio de Janeiro, Brazil)
> Uzina (Lisbon, Portugal)
> TBWA\Lisboa (Lisbon, Portugal)
> Creative Club of Portugal (Lisbon, Portugal)
> Leo Burnett Lisboa (Lisbon, Portugal)
> Torke (Lisbon, Portugal)
> Duda Publicidade (João Pessoa, Brazil)
> Wunderman (Lisbon, Portugal)
> GogoJob website (founder and editor in chief)
- FREELANCER:
> GUT (São Paulo)
> Soko (São Paulo)
> Leo Burnett (São Paulo)
> Publicis (São Paulo)
> VMLY&R (São Paulo)
> R/GA (São Paulo)
> Santa Clara (São Paulo)
> Tech and Soul (São Paulo)
> WMcCann (São Paulo)
> Havas (Moscow, Russia)
> Excentric (Lisbon, Portugal)
> GrandUnion (Lisbon, Portugal)
_RECOMMENDATIONs:
”Bob is one of those creatives that is always thinking of new ideas. In the search for creating a new project, he keeps his attention on what's trending and studies innovations that will shape the future. He never stands still and it the kind of person that can energize an entire team.” - Hugo Veiga (Global Chief Creative Officer at AKQA)
“Our business has been changing a lot in the last few years and a few creatives are fully capable to keep up to this new era. Bob is definitely one of them. His approach to ideas are always fresh and innovative regardless the channel. Besides that, Bob is a very kind soul and a dear friend, I highly recommend him.” - Rafael Rizuto (CCO US and Hispanic LATAM at Dentsu Creative)
“Bob is a very good creative and strategically-minded. He never rests. He is one of those who work with passion and has that spark in the eyes. He also has the skills and the experience to quickly achieve any project objective. In other words, he makes things happen. It was a real privilege to work with him.” - Daniel Corrêa (ECD at Alma Miami)
“As a planning director I can say Bob is the creative every planner loves to work with. He combines a very strategic and insightful mind with a fresh and contemporary creative craft. With Bob you'll never know when strategy ends and where creativity begins, since they are always so well integrated.” - Taciana Abreu (Head of Marketing at Farm)
See all my recommendations here
_AWARDS
2023
> Cannes Lions // Outdoor // Solar Billboard // Silver
> Cannes Lions Silver // Creative B2B // Beer Power // Bronze
> Cannes Lions // Creative B2B // Beer Power // Shortlist
> Cannes Lions // Creative Business // Beer Power // Shortlist
> Cannes Lions // Sustainable Development // Beer Power // Shortlist
> FIAP // Outdoor Innovation // Solar Billboard // Silver
> Brazilian Creative Club // Solar Billboard // Bronze
> Effie Brasil Awards // Solar Billboard // Bronze
> Effie Latam Awards // Beer Power // Silver
> Effie Latam Awards // Solar Billboard // Silver
> MMA Smarties // Lead Generation // Beer Power // Gold
> MMA Smarties // Innovation // Solar Billboard // Silver
> MMA Smarties // Heineken // Advertiser of the Year
2018
> Dentsu Aegis Network Global Innovation Awards // "Helping to create a Society that works for Everyone" // My Refugee Friend // Gold
2017
> New York Festival’s // Outdoor // The Mosquito Killer Billboard // Bronze
> New York Festival’s // Social Media // What Family Means // Shortlist
> New York Festival’s // Social Media and Viral Marketing // What Family Means // Shortlist
> New York Festival’s // Environmental Issues // The Mosquito Killer Billboard // Shortlist
> One Show // PR // What Family Means // Shortlist
> One Show // PR // What Family Means // Shortlist
> One Show // Social Media // What Family Means // Shortlist
> One Show // Cross-Platform // What Family Means // Shortlist
> Brazilian Creative Club // Design (Green Star) // My Refugee Friend // In Book
> Brazilian Creative Club // Green Star // My Refugee Friend // Shortlist
> Brazilian Creative Club // Green Star // My Refugee Friend // Shortlist
> Brazilian Creative Club // Green Star // My Refugee Friend // Shortlist
> Muse Award // Billboard // The Mosquito Killer Billboard // Platinum
> Muse Award // Pro Bono // The Mosquito Killer Billboard // Gold
> Colunistas Brazil // Exterior Media // The Mosquito Killer Billboard // Grand Prix
> Colunistas Brazil // Best Use of External Media // The Mosquito Killer Billboard // Gold
> Colunistas Brazil // Best Use of Digital Media // What Family Means // Gold
> Colunistas Brazil // Social or Community Case // What Family Means // Gold
> Colunistas Brazil // Community Products and Services // The Mosquito Killer Billboard // Finalist
> Colunistas Rio de Janeiro // Media // Mosquito Killer Billboard // Grand Prix
> Colunistas Rio de Janeiro // Outdoor // The Mosquito Killer Billboard // Gold
> Colunistas Rio de Janeiro // Innovation // The Mosquito Killer Billboard // Silver
> Colunistas Rio de Janeiro // Media // What Family Means // Gold
> Colunistas Rio de Janeiro // Social Causes // What Family Means // Gold
> Dentsu Aegis Network Global Innovation Awards // Most Innovative Use of Technology // The Mosquito Killer Billboard // Silver
> Dentsu Aegis Network Global Innovation Awards // Most Innovative Use of Content // What Family Means // Bronze
> Dentsu Aegis Network Global Innovation Awards // Creativity Award // The Mosquito Killer Billboard // Finalist
> Creativepool (Annual Shortlist) // OOH // The Mosquito Killer Billboard // Winner
> Creativepool (Annual Shortlist) // Wave // The Mosquito Killer Billboard // Winner
> Creativepool (Annual Shortlist) // Wave // What Family Means // Winner
2016
> Cannes Lions // Promo & Activation // What Family Means // Shortlist
> Cannes Lions // Promo & Activation // What Family Means // Shortlist
> Cannes Lions // Outdoor // The Mosquito Killer Billboard // Shortlist
> CLIO Awards Health // Billboard // The Mosquito Killer Billboard // Bronze
> Project Isaac Awards (by Adweek) // The Mosquito Killer Billboard // Gold
> Brazilian Creative Club // PR // What Family Means // Silver
> Brazilian Creative Club // Direct // What Family Means // Merit
> Brazilian Creative Club // Branded Content // What Family Means // Merit
> Brazilian Creative Club // Digital // What Family Means // Merit
> MaxiMídia // Best use of outdoor and ambient media // What Family Means // Winner
> Effie Awards Brazil // Non-profit // What Family Means // Silver
> El Ojo // Non traditional outdoor // The Mosquito Killer Billboard // Gold
> El Ojo // El Ojo Direct // The Mosquito Killer Billboard // Silver
> El Ojo // Innovation // The Mosquito Killer Billboard // Bronze
> El Ojo // El Ojo Sustainable // The Mosquito Killer Billboard // Finalist
> El Ojo // Product Design // The Mosquito Killer Billboard // Finalist
> El Ojo // Digital // What Family Means // Finalist
> Global Awards (New York Festival’s health awards) // The Mosquito Killer Billboard // Winner
> AdStars // Interactive // What Family Means // Silver
> AdStars // Design // The Mosquito Killer Billboard // Bronze
> AdStars // Campaign Videos // The Mosquito Killer Billboard // Bronze
> AdStars // Innovation // The Mosquito Killer Billboard // Bronze
> AdStars // Public Service Advertising // The Mosquito Killer Billboard // Crystal
> AdStars // Direct // The Mosquito Killer Billboard // Finalist
> AdStars // Direct // The Mosquito Killer Billboard // Finalist
> AdStars // Diverse Insights // The Mosquito Killer Billboard // Finalist
> AdStars // Outdoor // The Mosquito Killer Billboard // Finalist
> AdStars // Outdoor // The Mosquito Killer Billboard // Finalist
> AdStars // Outdoor // The Mosquito Killer Billboard // Finalist
> AdStars // Promotion // The Mosquito Killer Billboard // Finalist
> AdStars // Promotion // The Mosquito Killer Billboard // Finalist
> AdStars // Direct // The Mosquito Killer Billboard // Finalist
> AdStars // Film // The Mosquito Killer Billboard // Finalist
> AdStars // Interactive // The Mosquito Killer Billboard // Finalist
> AdStars // Interactive // The Mosquito Killer Billboard // Finalist
> AdStars // Media // The Mosquito Killer Billboard // Finalist
> AdStars // Media // The Mosquito Killer Billboard // Finalist
> Dentsu Global Innovation Awards // The Mosquito Killer Billboard // Bronze
> Festival of Media Latam // Best Use of Traditional Media // The Mosquito Killer Billboard // Finalist
> Festival of Media Latam // The Creative Use of Media // The Mosquito Killer Billboard // Silver
> Katerva Awards // The Mosquito Killer Billboard // Nominee
2015
> Cannes Health // PR // Priceless Pets // Bronze
> Cannes Health // Direct and Promo & Activation // Priceless Pets // Shortlist
> Cannes Lions // PR // Priceless Pets // Shortlist
> Cannes Lions // Media // Priceless Pets // Shortlist
> One Show // PR // Priceless Pets // Merit
> One Show // Corporate Social Responsibility // Priceless Pets // Shortlist
> D&AD // Social Responsibility // Priceless Pets // Wood Pencil
> Global Awards (New York Festival’s health awards) // Animal Health // Priceless Pets // Winner
> Global Awards (New York Festival’s health awards) // Animal Health // Priceless Pets // Finalist
> Dentsu Aegis Network Innovation Awards // Priceless Pets // Bronze
> CLIO Healthcare // Engagement-Experiential // Priceless Pets // Shortlist
> New York Festival’s // Digital // Priceless Pets // Shortlist
> New York Festival’s // PR // Priceless Pets // Shortlist
> New York Festival’s // Direct & Collateral // Empty Bucket // Shortlist
> El Ojo // Viral Marketing // Empty Bucket // Shortlist
> El Ojo // Viral Marketing // Priceless Pets // Shortlist
> El Ojo // Digital // Empty Bucket // Shortlist
> El Ojo // Promo // Priceless Pets // Shortlist
> El Ojo // PR // Priceless Pets // Shortlist
> Brainstorm 9 Awards // Priceless Pets // People’s Choice
> Wave // Outdoor // Priceless Pets // Bronze
> Wave // Green // Priceless Pets // Finalist
> Colunistas Brazil // Promo // Priceless Pets // Gold
> Colunistas Rio de Janeiro // Promo // Priceless Pets // Gold
> Colunistas Rio de Janeiro // Digital Media // Priceless Pets // Silver
> Creative Club of Rio de Janeiro // Digital // Empty Bucket // Merit
> AdStars // Campaign Videos // Priceless Pets // Bronze
> AdStars // Direct // Priceless Pets // Crystal
> AdStars // Direct // Priceless Pets // Crystal
> AdStars // Media // Priceless Pets // Crystal
> AdStars // PR // Priceless Pets // Crystal
> AdStars // PR // Priceless Pets // Crystal
> AdStars // Innovation // Priceless Pets // Shortlist
> AdStars // Integrated // Priceless Pets // Shortlist
> AdStars // Outdoor // Priceless Pets // Shortlist
> AdStars // PR // Priceless Pets // Shortlist
> AdStars // Public Service Advertising // Priceless Pets // Shortlist
> Creative Club of Portugal (CCP) // Lá Tinha Project // Grand Prix for Good
> Creative Club of Portugal (CCP) // Advertising // Lá Tinha Project // Gold
> Creative Club of Portugal (CCP) // Relationship Marketing // Lá Tinha Project // Gold
> Creative Club of Portugal (CCP) // Design // Lá Tinha Project // Gold
> Creative Club of Portugal (CCP) // Media // Lá Tinha Project // Gold
> Creative Club of Portugal (CCP) // Events & Activation // Lá Tinha Project // Silver
> Creative Club of Portugal (CCP) // PR // Lá Tinha Project // Bronze
2014
> EPICA // Media Innovation // In Book #27 // Looking for Champions
> Meios & Publicidade // Automobile and Transportation // Looking for Champions // Gold
> Meios & Publicidade // Social Media // Looking for Champions // Bronze
> Colunistas Rio de Janeiro // Digital // Empty Bucket // Grand Prix
> Colunistas Rio de Janeiro // Digital // Empty Bucket // Gold
2013
> Creative Club of Portugal (CCP) // PR // Looking for Champions // Gold
> Creative Club of Portugal (CCP) // Field Marketing // Looking for Champions // Silver
> Creative Club of Portugal (CCP) // Direct // Looking for Champions // Bronze
> Creative Club of Portugal (CCP) // Web Film // Looking for Champions // Bronze
> Creative Club of Portugal (CCP) // Consumer Event // Looking for Champions // Shortlist
> Creative Club of Portugal (CCP) // Guerrilla // Looking for Champions // Shortlist
2012
> Cannes Lions // PR // Bronze // Urban Art Gallery
> El Ojo 2012 // Interactive // Gold // Freedom Dictionary
> Google Creative Sandbox Brazil 2012 // 2º place (4507 ideas)
> Creative Club of Portugal (CCP) // Media // Urban Art Gallery // Gold
> Creative Club of Portugal (CCP) // Innovative Media // Urban Art Gallery // Gold
> Creative Club of Portugal (CCP) // Direct // Urban Art Gallery // Gold
> Creative Club of Portugal (CCP) // Direct // Freedom Dictionary // Silver
> Creative Club of Portugal (CCP) // Media // Silver
> Creative Club of Portugal (CCP) // Promo&Activation // Silver
> Creative Club of Portugal (CCP) // Direct // Freedom Dictionary // Silver
> Creative Club of Portugal (CCP) // Digital // Freedom Dictionary // Silver
> Creative Club of Portugal (CCP) // Advertising // Freedom Dictionary // Bronze
> Creative Club of Portugal (CCP) // Media // Freedom Dictionary // Bronze
> Creative Club of Portugal (CCP) // Media // Shortlist
> Creative Club of Portugal (CCP) // Digital // Shortlist
> Creative Club of Portugal (CCP) // Digital // Shortlist
> Creative Club of Portugal (CCP) // Integrated // Freedom Dictionary // Shortlist
> Meios&Publicidade Awards // Solidarity // Freedom Dictionary // Gold
> Sapo Interactive Awards // Digital // Freedom Dictionary // Bronze
Other years
> Creative Club of Portugal (CCP) 2010 // Direct // Silver
> Creative Club of Portugal (CCP) 2008 // Best outdoor use // Silver
> Cannes Young Lions Portugal 2009 // Film // Silver
> Eurobest Young Creative Competition 2009 // Outdoor // Shortlist
> Eurobest Young Creative Competition 2009 // Outdoor // Shortlist
> Art Directors Club of Europe (ADC*E) 2008 // In Book
> Sinos (Advertising in Portuguese Language International Festival) 2008 // Outdoor // Bronze
> ABERJE Brasil 2007 // Endomarket // Gold (The best endomarket campaign of Brazil 2007)
> ANJ Festival 2004 // Print // Merit
> World Advertising Festival of Gramado 2004 // Radio // Bronze
_PUBLICATIONS // RANKINGS // EXHIBITIONS
> Best copywriter of the year // 1th place // Colunistas Awards // 2017
> The 10 Best Brand Moments Of 2016, by CMO (Adobe) // The Mosquito Killer Billboard
> Youtube Ads Leaderboard Brazil // April // 4th place // Priceless Pets
> Contagious Mag // Published on #43 // Priceless Pets
> Best copywriter of the year on Relationship Marketing // 2th place // Creative Club of Portugal 2014
> Best copywriter of the year on Events and Branding Activation // 5th place // Creative Club of Portugal 2014
> Best copywriter of the year on Social Media // 9th place // Creative Club of Portugal 2014
> Best Ads on TV // Best Outdoor of the week // 21 April 2015 // Priceless Pets
> Best Ads on TV // Best Interactive of the week // 6 September 2014 // Empty Bucket
> OMD Ignition 5 // 9 September 2013 // Looking for Champions
> AdForum // TOP5 // 9 September 2013 // Looking for Champions
> Best Ads on TV // Best outdoor of the week // 9 September 2013 // Looking for Champions
> Lürzer’s Archive // 200 Best Ads to Save the world // Freedom Dictionary
> ACT Responsible Expo in Cannes (2012) // The best adverts to save the planet // Freedom Dictionary
> One of the best cultural projects of the year in Portugal (2012) // Urban Art Gallery
> Best Ads on TV // Best interactive of the week (19 September 2012) // Urban Art Gallery
> Best Ads on TV // Best interactive of the week (29 February 2012) // Freedom Dictionary
> Best Ads on TV // Best outdoor of the week (5 November 2008) // LG Smile! Outdoor
> The Trend Watch // Weekly Leaks (March 5 to March 11) // Freedom Dictionary
> Ads of the World Awards (09/2009) // Guerrilha // Bronze
> And other publications: CNN; BBC; Wired; Newsweek; Huffington Post; Telegraph; NHK, Discovery; Fortune; Contagious Magazine; Euronews; Vanity Fair Italy; AdAge Magazine; TimeOut Lisbon; Lisbon’s Metro newspaper cover; RTP1 TV; RDP Africa; SIC; The Guardian Newspaper; MTV Portugal; Vogue Magazine Portugal; Zupi Magazine; Veja, Exame; Época Negócios; INFO; VEJA; Globo News; and Encontros (Fátima Bernardes).
_JUROR
> Portfólio Review Young Lions Rio de Janeiro 2018
> The Best Regional Ad from Brazil (SBT) 2018
> Prêmio Pernambuco de Propaganda 2016
> The Best Regional Ad from Brazil (SBT) 2015
> GRPCom Awards 2015 // Category: Print and Digital
> Neurônio Awards (Prémio Neurônio) 2014
> Lusos Awards (Prémios Lusófonos da Criatividade 2013) // Second edition // Category: Activation
> Lusos Awards (Prémios Lusófonos da Criatividade 2013) // First edition // Category: Advertising
> Creative Club of Portugal (CCP) 2013 // Category: Events & Activations
_INTERVIEWs
> Google Brazil
> Publico Newspaper
> Multishow (Programa Reclame)
> Event Point
> Pro News Magazine